Our partnership with Spidernewtech.com started in June 2025 with the goal of boosting its international visibility and supporting expansion into priority foreign markets. For this client, we run Google Ads and LinkedIn campaigns in both English and Spanish, targeting highly relevant audiences in the garden equipment sector. By combining a data-driven strategy, continuous optimization, and precise language localization, we help the brand connect with new customers and partners, strengthening its market position in a competitive industry.
Spidernewtech.com is a Czech innovator specializing in autonomous mowers for challenging terrain. The company was established in 2022 as a joint venture between DVOŘÁK – svahové sekačky s.r.o., an established global producer of slope mowers, and SMAUT Technology s.r.o., a startup focusing on advanced satellite navigation. Their flagship product, the Spider Autonomous 2.0, is a next-generation mower with GPS-RTK navigation, perfectly suited for steep and complex environments. Service and customer support are available not only from the Czech headquarters but also via partner branches in Austria, Germany, Spain, and other European countries.
How our cooperation works
The client’s main objective is to increase reach and engagement on LinkedIn while systematically generating high-quality B2B leads through Google Ads and LinkedIn campaigns. The focus is not just on volume but on lead quality—each contact must include key details such as company name, purpose of inquiry, and additional specifications. This ensures that the sales team can efficiently qualify leads and convert them into meaningful business opportunities, making marketing an active driver of growth rather than just a source of contacts.
Our collaboration is based on close communication and regular performance evaluation. From the beginning, we align with the client’s business goals and translate them into clear marketing strategies. Together we identify target markets, define audiences, and establish expected outcomes, which form the foundation of our campaign structure. Running ads in both English and Spanish, we adapt the communication to local cultures and linguistic nuances, ensuring effective engagement across multiple regions.
We continuously optimize campaigns using real-time data, test various ad formats, and refine keyword, text, and creative combinations to maximize performance. The client receives transparent reports with clear metrics and actionable recommendations for further improvements. Thanks to this systematic approach, we not only increase brand awareness but also drive measurable business outcomes and build lasting trust with the company’s customers and partners.
Results so far
In the first month, the company saw a 500% increase in LinkedIn followers, greatly expanding brand visibility and improving engagement with relevant B2B audiences. This growth is the result of combining a tailored content strategy with precise targeting and well-designed paid promotion aligned with the client’s priorities.
In terms of lead generation, we are consistently delivering dozens of high-quality international B2B leads each month via Google Ads and LinkedIn Lead Ads. Because campaigns are continuously optimized, each lead contains sufficient data for the sales team to respond effectively, which minimizes the time spent on evaluation and increases the likelihood of successful conversion.
From a business perspective, our work translates into higher conversions, revenue growth, and lower cost of sales (PNO). By applying a data-driven approach, detailed analytics, and long-term optimization, we have created a marketing mix that supports sustainable growth and helps the client strengthen its position in global markets.
Plans for future collaboration
Looking ahead, we plan to expand campaigns into new international markets, especially Germany, which offers strong growth potential. Campaigns will be fully localized into German with precise targeting of relevant audience segments, building on our proven successes in other European countries. This expansion will help the client further grow brand awareness and win new business opportunities in the German-speaking region.
In addition, we aim to run specialized B2B partner campaigns targeting companies and institutions that are a good fit for long-term cooperation. By leveraging LinkedIn and personalized advertising formats, we will help Spidernewtech.com reach decision-makers directly and build strong strategic partnerships.
Another important step is the automation of lead processing, which will optimize the journey from acquisition to follow-up. Integrating CRM and smart tools will enable faster response times, better segmentation, and higher conversion rates, while reducing administrative workload. This allows the sales team to focus on building customer relationships and closing deals—driving long-term growth and stability.
While PPC advertising plays a crucial role, it is only one part of a broader digital growth ecosystem. Sustainable success requires a comprehensive, data-driven strategy, and we are ready to guide Spidernewtech.com through this process, offering recommendations and support for every step of its international expansion.
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